Even in today’s digital world, direct mail holds a special place in buyers’ hearts. You can impact recipients at multiple levels by leveraging these five key attributes. So

Crafting compelling marketing copy is an art and science that requires imagination, persuasion, customer-centricity, trustworthiness, and attention to detail. By following these five essential steps, you can create copy that resonates with your audience, drives action, and ultimately leads to your marketing success.

In a world where the digital divide persists, print remains a reliable and inclusive way to engage with your customers and prospects. By recognizing the importance of this channel and employing the right strategies for creating relevant, engaging communications, you can ensure that your message has the most significant impact!

In today's marketing landscape, the importance of data-driven marketing cannot be overstated.

Want to geek out on marketing science? Check out neuromarketing, a field examining consumers' responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels.

When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers open the box, take out their purchase, and recycle it with little thought. But opening the package to find a thoughtful and beautifully printed card can change that experience and win you a loyal customer.