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IN THE NEWS
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric do you use to determine that?
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck.
Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data.
When you look at any printed material, what catches your attention first? Often, it's the bullet points. These concise and impactful lists naturally draw the eye, making them a key element in any layout.
Adopting a positive mindset in your marketing efforts will attract optimistic thinkers and unlock the potential for more success. Embrace the power of positivity and watch your brand thrive!
White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave parts of a design blank, white space is crucial in making a design visually appealing and effective. Here are five ways that white space does just that.