CURRENT PASSION PROJECTS
We're thrilled to partner with United Way of Northwest Louisiana and some amazing local businesses to collect school supplies until July 31st!
IN THE NEWS
If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of course. There are many statistics on the value of color in marketing, including mailing envelopes. But our own experience is often the most powerful evidence of all. We know what a powerful motivator color can be.
As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your competitors may be taking a marketing breather during the laid-back days of summer, you don't have to. Use this time to gain a competitive edge. While your competitors are cooling their heels in the sand, you can revamp your strategies for the months ahead.
In today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let's look at some compelling data points that highlight the sustainability of paper.
Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail's first impression, and optimizing its design can significantly boost your response rates.
By considering these five circular design principles, you can go a long way toward designing marketing and packaging projects that are environmentally friendly. As a bonus, because they involve reducing waste, these principles can often save you money, too. So be good to the earth– and your bottom line, too!
Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder two-thirds of most businesses’ sales come from existing customers.[1] Once you win those customers, you want to keep them!