Paragon Direct Blog
When it comes to supporting local business, there’s more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips for writing the perfect resume today.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
When an organization encourages a healthy and caring philosophy, it shows itself in productivity and work relationships.
The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.
Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.
While logos exist literally everywhere in today's society, they're not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways to keep tabs on your business competitors to get you started.
There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.
This holiday season, take advantage of special opportunities to market your business. Celebrate and honor the Fourth of July by branching out, trying something new and commemorating our nation’s founding… while growing your business in the process.
Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.
Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.
This Father’s Day, try out some of these marketing ideas to celebrate the dads in your community, promote a small business and build professional relationships. Most importantly, use the day to enjoy family and honor the dads in your life.
Word of mouth marketing offers a huge opportunity for businesses to garner successful, consistent client relationships. Look for it in your own life and see how you can try it out.
There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.
This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough anymore.
Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.
Direct mail + email is a powerful combination. You can use email to reinforce a traditional or personalized direct mail campaign or use direct mail to reinforce a digital campaign.