Paragon Direct Blog

You may not be playing a tennis match, but there’s always something you can learn from one of the greats! Follow in the footsteps of Serena and take a swing with new marketing efforts!

Leadership is an extremely valuable trait to have in the business community, but it doesn’t happen overnight. Instead, true leadership skills are fostered through practice, challenges and growth.

Consider the needs of your audience when designing your website, and what they might expect to see, and you’ll be setting your business up for success!

Paragon Press is excited about this integration, and we hope you will be too! PageProof is going to allow you to speed through approvals saving both time and money.

Whether you’re back to the office in-person, fully remote or working in a hybrid environment, running meetings has become about much more than simply standing up in front of a room with a powerpoint presentation.

There’s no doubt that your current customers are a huge asset. After all, they’re the reason you’re in business! However, they may be able to help you even more than you realize.

If you aren’t sure where to start, leave it to us - the professionals! Take your idea and brainstorm with experts so you can come up with the perfect direct mailer this holiday season.

Sometimes, it’s important to go back to the basics. While digital marketing can’t be ignored, it’s important to incorporate old-school, tried and true marketing methods to build a truly holistic marketing plan.

Public speaking can be scary, but it doesn’t have to be. If you remember these tips and practice beforehand, your presentation is sure to be a hit. Give them a try to see how you can develop your public speaking skills and grow professionally.

If customers are happy with the products they buy, how can they switch so easily?

Strong content is the backbone of a business blog. If you’re not sure where to start with your blog, try out these seven post ideas. Share a blog post and engage with consumers in order to continue marketing and growing the business.

Printing is much more than just putting ink on paper these days. We are constantly seeking out new technologies to keep your projects a step ahead of the competition.

Email is a cost-effective marketing method, and most everybody has it at their fingertips! When done correctly, you can easily guide your audience from the subject line to taking your intended action.

It’s easy to get caught up in the day-to-day grind and forget about the big picture plans. However, this is the perfect time to reevaluate your strategy to finish out 2022 strong!

Being top of mind means that when someone thinks about your product category, they think of you.

When it comes to marketing a business, there are a variety of different avenues to choose from. The options are limitless. However, there’s one tried and true marketing option which is as effective as it is useful: swag. 

Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on your marketing goals.

When brand advocates receive direct mail, they are also 50% more likely to create or share content online.

The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects!

Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data.

Positive work environments cultivate happy employees, who then write raving company reviews. These reviews help create good buzz for the company.

While many people associate branded products with cheap giveaway pens or giant foam fingers waved in baseball stadiums, they can be much more.

Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business.