Paragon Direct Blog

When it comes to marketing, take it from people who have been there and done that.

Here are three ways you can tap into emotion in your marketing.

There’s no need to wait to network! Use both digital and traditional methods to reach even more people than before.

These are all smart, cost-effective ways to build your direct mail list that can yield great results.

Let’s talk about what mobile optimization is, why you should be doing it, what platforms you should consider and how you can take advantage! 

Relationships are worth investing in, and business relationships are no exception.

From engaging videos to captivating written content, the opportunities for content marketing are endless. Leverage your audiences and the audiences of others to get your message out into the world.

Preparing variable data jobs doesn't have to be a mystery. A little planning can smooth the process and give you predictable results.

Don’t forget to market to the people who already know and love you. Your existing customers are much more likely to purchase again, and with the right marketing efforts, you’re on your way to successful repeat business.

Direct mail + email is a powerful combination. You can use email to reinforce a traditional or personalized direct mail campaign or use direct mail to reinforce a digital campaign. 

When it comes to your marketing efforts, there are a ton of items you should be tracking throughout the entire marketing lifecycle!

These trends improve engagement with your audience and increase the results of your direct mail campaigns.

The right marketing can make any brand seem thrilling, and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

When putting together your “to do” list for your next trade show, make sure to include promotional items. Different items appeal to different audiences, so talk to us about matching the right branded products to your audience and goals.

Customer service is a powerful tool, which can draw in new customers or push potential clients away. For any business to thrive and grow, customer service should be at the forefront of its mission.

Spring cleaning doesn’t have to be just for your personal life. Use this new season to spruce up your marketing efforts.

By taking the time and care to think about your brand and what your business stands for, you’re on your way to creating a brand worth remembering.

Whether you’re finding top new talent or attracting others that want to work with you, LinkedIn will help get you there.

Your employees are the heartbeat of your business.  Make sure they feel special this Employee Appreciation Day! Whether it’s a simple thank you note or an all-out swag bag and care package, do what your team members will love. 

In the world of marketing, evergreen refers to content that stands the test of time. It means the knowledge is relevant today, and it will still be relevant in the months to come. Let’s take a look at why you should invest in evergreen content and how to make it work for your business. 

The art of SEO can help your business be found in a sea of competitors! Whether you focus on paid or organic search, there is ample opportunity to get your business noticed.

Personalized marketing materials are generally more effective at helping you reach your end goal, and the right Customer Relationship Management system can help get you there!

You may not have the marketing budget for a Super Bowl commercial, but that doesn’t mean your business can’t learn something from the big game!

How will your business continue to show your customers love this month and all year long? Remember that marketing is all about building relationships, and this is the perfect opportunity to show your customers how much you care. 

Opportunities to talk about your business and brand are all around you. With these five brand awareness tips, you'll be well on your way to getting your business in front of new eyes and building brand loyalists for life!