The retail environment is busy. Shoppers are on the move. They are browsing shelves packed with products, dodging advertising in the aisles, and constantly looking at their phones to see who is "pinging" them. How do you break through all that noise? Wide-format graphics.
Oversized projects like signs, banners, and murals can be colorful and bold. Due to their size, they attract attention, even from great distances away. Did you know that 76% of consumers say they have walked into a store simply because a wide-format sign caught their interest?
Let's look at the use of wide-format graphics in different market verticals.
Retail: Enhance your in-store promotions with vibrant banners, oversized posters, and eye-catching window clings that announce seasonal sales. Use custom-printed floor decals to create pathways guiding shoppers to featured products or special-offer displays. Consider large-scale backdrops behind checkout areas to reinforce your branding or latest campaign.
Healthcare: Transform patient rooms or hallways with comforting landscape murals or playful space-themed wall graphics that engage kids and ease their anxiety. Wide-format graphics are also ideal for clear and visually appealing patient information boards, vaccination awareness posters, and directional signage to help visitors easily navigate complex hospital buildings.
Salons and cafés: As a boutique salon or café, standing out among larger competitors can be challenging. Transform your interior with eye-catching floor-to-ceiling imagery, stylish acrylic panels featuring your signature looks, or artistic window graphics that entice customers from outside.
Restaurants: Nothing captures a passerby's appetite like an oversized banner showcasing a sizzling steak or a vibrant, colorful avocado wrap dripping with cream sauce. Don't just claim your dishes taste great. Let enticing visuals of fresh salads and decadent desserts draw diners through your doors.
Employee communications: Use wide-format graphics to display team-building achievements, workplace safety reminders, and recognition boards celebrating employee milestones. Brighten your office spaces with cheerful wall coverings that foster a positive, collaborative culture.
Mobile graphics: Transform your fleet into rolling billboards with vibrant graphics or attention-grabbing imagery that showcases your products or services. Whether it's eye-catching messaging on delivery vans or bold designs on trailers, let your vehicles broadcast your brand and attract potential customers who might otherwise never encounter your business.
In what ways could wide-format graphics boost your visibility?
