Paragon Direct Blog

5 Tips for Expanding Your Mailing Reach

These are all smart, cost-effective ways to build your direct mail list that can yield great results.

Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of.

1. Look at trade shows.

Trade shows attract a particular target audience, and they generally attract the decision-makers in the company. Attendee lists from trade shows in your market vertical can net you very high-value prospects.

2. Use the media.

Like trade shows, specialty magazines (including trade magazines) have well-defined target audiences, and some will sell their subscriber lists to marketers.

3. Tap your content marketing.

Take advantage of your content marketing efforts. If you offer an e-newsletter, ask for recipients’ street addresses at sign-up. If website visitors can download white papers or case studies, ask them to fill out an online registration form and include their street address as an option.

4. Use Every Door Direct Mail (EDDM).

Every Door Direct Mail from the United Postal Service is an inexpensive way to target households within a specific demographic radius. Although EDDM lists do not include names, you now have qualified leads and names once people respond to your communication.

5. Purchase a cloned list.

Do you already have a productive direct mail list? Just want more customers like the ones you already have? Cloned lists allow you to do just that. Create a profile of your best customers, then purchase an index that reflects that profile.

These are all smart, cost-effective ways to build your direct mail list that can yield great results. Need help implementing one or more of these ideas? We can help!